The Market Apartments Blog : Market Apartments

Staying Compliant with Fair Housing and ADA Laws in Digital Apartment Marketing

Reading Time: 10 minutes As the leasing experience continues its shift into the digital world, property managers, leasing agents, and marketers are facing a whole new set of compliance challenges. What used to be simple (placing a newspaper ad or printing flyers) has evolved into managing websites, running targeted digital ads, hosting virtual tours, and even using AI chatbots to screen tenants. While these tools have made marketing and leasing more efficient, they’ve also raised the stakes legally. The Fair Housing Act (FHA) and Americans with Disabilities Act (ADA) weren’t written with Facebook Ads or AI-driven chatbots in mind, but that doesn’t mean those... View Article

by Isabella Housel | July 29, 2025

How to Build a Resident Referral Program That Works

Reading Time: 8 minutes Word of mouth is one of the most powerful yet often underutilized marketing tools in property management. When residents genuinely love where they live, they naturally share their enthusiasm. However, without a clear plan in place, a valuable resident referral can slip through the cracks, missing the opportunity to convert happy residents into a steady, cost-effective source of new leads. That’s where a strong resident referral program comes in. Done right, it can reduce tenant turnover, lower acquisition costs, and strengthen your sense of community. However, it’s about more than just distributing gift cards; successful programs are built on clear... View Article

by Isabella Housel | July 24, 2025

Lease Automation Mistakes That Cost You Qualified Tenants

Reading Time: 9 minutes In today’s fast-moving rental market, property managers are under more pressure than ever with the rise of automation tools. They’re expected to grow portfolios, reduce vacancies, and accomplish all this with smaller leasing teams. So, it’s no surprise that automation feels like the perfect fix; it can handle everything from lease generation and renewals to billing and tenant screening, all while saving time. And when done correctly, automation can truly be a game-changer. However, automation doesn’t fix broken processes; it just makes them run faster. If your property workflows, lease templates, or software settings aren’t solid to begin with, automation... View Article

by Isabella Housel | July 3, 2025

Which Leasing Channels Work Best in Urban vs. Suburban Markets?

Reading Time: 12 minutes Leasing strategies aren’t one-size-fits-all, especially when you’re comparing urban and suburban markets. While the goal of filling vacancies remains the same, the journey renters take to get there can look dramatically different depending on where they live. Urban renters often move fast, browse listings late at night on their phones, and expect immediate, automated responses. Suburban renters, on the other hand, tend to be more deliberate in their choices. They may be looking for larger spaces, evaluating school districts, and weighing community amenities they want. They’re often balancing family needs and want more detailed information, as well as more time... View Article

by Isabella Housel | June 5, 2025

Crisis Management And Communication Strategies for Property Managers

Reading Time: 9 minutes If you’re a property manager, you know one thing: a crisis is not a matter of if, but when. Whether you’re managing a 10-unit building or a portfolio of high-rise complexes, emergencies can show up at the worst possible moments. It might be a burst pipe at 3 a.m. flooding a tenant’s kitchen, a power outage during a heatwave, or a surprise protest in the lobby over rent increases. These situations are stressful, often chaotic, and almost always urgent. Yet, how you handle these moments sets a great property manager apart. It’s not just about fixing the problem; it’s about... View Article

by Isabella Housel | May 23, 2025

Luxury Apartment Marketing: Attracting High-End Renters

Reading Time: 10 minutes The world of real estate is highly competitive, and the rules are different when it comes to a luxury apartment. These high-end properties appeal to a particular group of renters, and your marketing needs to cater to the type of lifestyle that they’re looking for. Luxury renters expect more than the basics. They want smart home features, hotel-style services, and beautiful spaces to relax or entertain. They will pay more if the property truly feels special and exclusive. Despite the growing interest in luxury living, many multifamily professionals lack the tools or strategies to market these upscale spaces effectively. Most... View Article

by Isabella Housel | May 12, 2025

how to stand out from competitors in the rental market

How to Beat Competitors in the Apartment Rental Market

Reading Time: 9 minutes In today’s competitive rental market, it’s tough to make your property stand out among all the options. Many properties struggle to get noticed, but there’s a way to change that. In this blog, we will share easy tips for success to help your rental stand out and stay competitive with digital trends. You’ll learn simple ways to showcase your property’s best features and set it apart from the rest! 1. Understanding Your Target Audience To make your rental property stand out, it’s important to know who your potential residents are. Think about things like their age, lifestyle, income, and what... View Article

by Isabella Housel | December 26, 2024

Best Way to Generate Apartment Leads: SEO, PPC, or Social Media?

Reading Time: 13 minutes Generating apartment leads is crucial for property managers and marketers to fill vacancies quickly. Three key digital marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media marketing. Each has its own strengths for attracting potential tenants. In this article, we will explore how SEO, PPC, and social media help generate apartment leads by explaining each service in detail. We’ll examine case studies and analyze return on investment (ROI) for a clear comparison. By assessing benefits, costs, conversion rates, and lead quality, you’ll understand which channel aligns best with your marketing goals. Our goal is to help... View Article

by Isabella Housel | October 21, 2024

What Are The Key Considerations When Hiring a Web Developer for Your Apartments

Reading Time: 8 minutes The web developers you choose will play a significant role in your property’s success. An apartment website makes or breaks who will be your future renters. A website enables you to establish online visibility and convey information to potential buyers or interested parties. Many properties make common apartment marketing mistakes that stem from not working with the right professionals. The critical role of any apartment website and the developers you choose cannot be overstated. For your property to be successful, you need a website that is functional, professional, informative, and engaging. It will also likely be a place for your... View Article

by Isabella Housel | April 10, 2024

Effective Strategies for Student Housing Marketing

Reading Time: 9 minutes The world of college housing is competitive and robust and brings with it its own set of digital advertising strategies and rules. With student housing, there are very certain deadlines and methods to consider as you look to build your marketing strategy. Student apartments often offer very specific amenities and cater to a smaller targeted group of people. Therefore, you must develop and follow a very thorough and strategic plan in order to set yourself a part from the competition. Your targeted marketing for students should showcase that you’re the perfect option for their home away from home! In this... View Article

by Isabella Housel | March 14, 2024

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