Multifamily Analytics Dashboard: Apartment Admin & Property Manager Insights

How Are Your Apartment Websites Doing?

Digital marketing has become the leading, most effective way to get your business noticed. Apartment communities have taken advantage of this and are gaining more and more residents by the day. However, in order to maintain your online presence, it’s important to see and understand the online world. At Market Apartments, we give Property Managers access to the information they want to see! with a little something we call MAAD which stands for Market Apartments Admin Dashboard. As a leading marketing and advertising agency for multifamily properties, we create innovative and practical multifamily marketing campaigns.

At Market Apartments, we understand the importance of staying ahead in the competitive commercial landscape of multifamily properties. Our comprehensive multifamily analytics dashboard empowers property managers with real-time data and actionable insights. Gain a deeper understanding of your apartment market, unlock the potential for growth, and make informed decisions. Whether it's tracking apartment marketing performance, analyzing market trends, or optimizing business intelligence, our user-friendly MAAD equips you with the tools to drive success. Let us be your trusted partner in maximizing the impact of your online presence and achieving your multifamily property goals.

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Understanding Apartment Analytics

One common area being analyzed for data is social media. Social media is a great way to connect with your audience. Almost every business is using some form of social media to market their apartment brand and promote their products. The multi-family industry is no different. Most apartment communities have a Facebook and Instagram, (and if yours doesn't it should), but what many properties are not doing, is utilizing Analytics to better understand their audience. What is your target audience interested in seeing? How are they interacting with your apartment community? These are questions Market Apartments will find answers to! We'll use the data collected from Analytics to create suitable campaigns and get it seen by more qualified leads.

Other places users may be coming from is through Organic Searches, Referrals (other websites), or Pay-Per-Click ads (PPC). Analytics allows properties to use this information to see where most users are coming from. Whether it be through social media, Organic Search or PPC you'll want to make sure your marketing efforts aren't going to waste. When you work with Market Apartments, we will make sure your business is claimed on Google, Bing, and visible through Apple Maps. We've also partnered with Yelp to bring our clients a Branded Profile so that you can manage pictures, respond to reviews and so much more. All of these things are incredibly important when it comes to being found online and will increase your chances of showing up first on a Google search results page.

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Understanding your Admin Dashboard
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Market Apartments Admin Dashboard

Enhance your property management with our multifamily analytics dashboard, providing valuable insights and powerful features such as website visitor tracking. The Market Apartments Admin Dashboard is a one-stop-shop for managing your multifamily website. As you will see, the onsite team can update specials, manage pet fees, view conversions, and more. The Admin Dashboard is designed to have changes made quickly and easily without having to contact your marketing provider to do so. Stay on top of your marketing efforts by frequently checking your Analytics and SEO tabs to better understand your target audience. Click each tab to learn more about each feature of the Market Apartments Admin Dashboard and see how you’ll save time and energy by using this amazing tool.

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Analytics

Analytics is a great way to see where your traffic is coming from, how visitors got to your website (Google, Bing, Yelp, etc.), and what keywords are being used to find your website. This vital information can be used to target new users based on the data Analytics provides. For example, if many of your visitors are using a mobile device to view your website, it will be important to make sure your site is mobile optimized, which is a feature offered by Market Apartments.

Data-driven property insights are the key to staying ahead in the competitive market of apartment communities. With our comprehensive analytics solutions, you can dive deep into market analysis for apartments and uncover valuable trends and patterns. Identify the sources that bring the most qualified traffic to your website, understand visitor behavior, and harness the power of this knowledge to optimize your marketing strategies. Our user-friendly analytics tools provide you with clear and actionable reports, allowing you to make informed decisions to drive your business forward. Gain a competitive edge and maximize your property's potential with data-backed insights tailored to your unique needs.

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SEO (Search Engine Optimization)

SEO (Search Engine Optimization) for apartment communities is also important, as Property Managers can see how their website performs in organic searches. This information is broken down to clicks, impressions, click-through-rate (CTR) and position. As you can imagine, clicks refer to the number of clicks received from a Google search results page which lead to your website. Impressions refer to the number of times that your website content has appeared in Google search results and could have been viewed by a potential renter. Click-through-rate is calculated by the ratio of clicks to impressions (clicks divided by impressions). This metric tells you the percentage of visitors your website received out of the total number who could have viewed your content in a Google search. Position refers to the page rank based on the content of your website.

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Conversions

The Conversions tab is a powerful tool for Property Managers and Leasing Consultants to track and enhance marketing campaign performance and achieve targeted resident acquisition. It provides a clear view of the contact information forms that visitors fill out on your website, offering valuable insights into your leads. These leads are the lifeblood of your business, representing potential residents and valuable conversion opportunities. Regularly checking the Conversions tab ensures you never miss a chance to engage with and nurture these leads. At Market Apartments, we understand the importance of optimizing marketing campaigns and acquiring targeted residents. Our platform equips you with the necessary tools to streamline lead management, drive conversions, and achieve your growth objectives

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Leases

The Leases tab allows you to view the online visitors that have now signed leases. This tool is helpful because it is an indication of how well your website and marketing campaigns are working. Although it is important to remember not ALL online leads will fill out an online application. Many will view your website first, and sign in person later.

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Specials

The Specials tab is a great tool for Leasing Agents to create various specials such as Move-In specials for a select time or Move-In specials by unit or floor plan type. To get started, select the Specials tab and click on the pencil icon to create your special. Keep in mind, it is important to set an expiration date for your specific special, as you’ll want to create a sense of urgency and may also forget to remove your special over time.

Utilizing the Specials tab not only helps you attract potential residents but also allows you to track the effectiveness of your marketing campaigns. With ROI measurement for marketing campaigns and property performance analytics, you can assess the impact of your specials and make data-driven decisions to optimize your promotional strategies. Market Apartments is committed to providing you with comprehensive tools to drive results and maximize the success of your leasing efforts.

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Pet Fees

Pet Fees can now be managed and updated by Property Managers and Leasing Agents. Many prospects have pets and like to know what their pet fees will be before they decide on an apartment. Market Apartments has conveniently added a pet fee section that provides both the deposit and monthly pet fee on the website. Prices are set to a default price of $300.00 for the deposit fee and a $40.00 monthly fee for pet rent. These prices can be updated by clicking the Pet Fee tab and editing by selecting the name of the pet (dog, cat, bird etc.)

Understanding the pet fees within the competitive multifamily landscape is essential for attracting pet owners and staying competitive in the real estate market. With our platform, you gain access to valuable competitive intelligence in real estate, enabling you to assess and adjust your pet fees strategically. By leveraging Market Apartments, you can effectively navigate the pet fees landscape and optimize the value of your pet-friendly apartments, attracting residents who value their furry companions.

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FAQ

Can I track website traffic sources?
Certainly! The analytics dashboard is equipped to track website traffic sources, offering valuable insights into the origins of your website visitors. It reveals whether they found you through search engines, social media platforms, or referral websites. By understanding which channels generate the most traffic, property managers can optimize their marketing strategies and focus efforts where they are most effective. 

Does it track visitor behavior on my website?
Yes! The analytics dashboard tracks visitor behavior on your website. It provides data on page views, bounce rates, average session duration, and more. This allows property managers to analyze user engagement, identify popular pages, and make data-driven decisions to enhance the website's user experience and conversion rates.

How does the analytics dashboard benefit property managers?
The analytics dashboard benefits property managers by providing valuable insights into their multifamily properties' performance. It offers comprehensive data on website traffic, visitor behavior, and marketing campaigns. Property managers can gain a deeper understanding of their audience, identify areas for improvement, and make informed decisions to enhance their property's online presence and attract more residents.

How does it optimize marketing campaigns?
The analytics dashboard optimizes marketing campaigns by providing key performance metrics and insights. It monitors the performance of different marketing channels, including paid ads, social media campaigns, and email marketing, allowing property managers to gauge their effectiveness. Property managers can analyze the data to identify the most successful campaigns, allocate resources strategically, and refine their marketing strategies to achieve better results and maximize ROI.

How does it support data-driven decisions for property management and marketing?
By offering actionable insights, the analytics dashboard helps data-driven decisions for property management and marketing. It allows property managers to analyze patterns and assess the effectiveness of marketing campaigns. Property managers that have access to useful data may make informed decisions, allocate resources efficiently, and adopt focused initiatives to attract and keep residents, resulting in better financial outcomes.

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