Pay-per-click (PPC) advertising is where marketers get ads on other sites and pay for those ads when someone clicks on them. It’s a cost-effective way to advertise because you control how much money you spend and only pay when your ad is clicked. You can look at your analytics and see how effective your ads are, how many people clicked, and how many converted. There are ways to A/B test ad copy, retarget prospects, and find out how much it actually costs to get a lead. It’s a simple way to not only advertise but to constantly improve your ads.
One of the most common types of PPC ads happens within search engines. In paid search, search engines let marketers place ads on their search engine results pages. Google Ads is one of the best for this and it’s what we use for all our clients at Market Apartments. Not only is Google where most potential tenants start their search for an apartment, but it is also one of the most effective places to test ads and reach your target audience.
Apartment PPC and Google Ads
Management Services
Search Ads and PPC
Advertising for Apartments
You know potential tenants start their search for apartments online and one of the quickest ways to reach them is through ads. Google Ads lets apartment marketers target active apartment searchers with laser focus, maximizing their ROI. Multifamily marketing involves using data analytics to divide potential tenant groups, allowing for tailored ad campaigns that meet the needs and preferences of different demographics. With paid search ads, you can increase website traffic from high-quality leads to fill vacancies faster and reduce downtime between tenants.
PPC allows multifamily properties to reach potential tenants right when they're searching for rentals. It offers immediate visibility, precise targeting, and measurable results, making it a key tool in the competitive apartment market. To boost your apartment leasing efforts with expert PPC advertising, partner with our marketing agency and start seeing real results today.
APARTMENT PPC MARKETING
WHY SHOULD I USE PPC FOR
APARTMENT MARKETING?
Google Paid Ads is a digital advertising service that lets advertisers display brief ads, service offerings, product listings, and video content to web users. It operates on a pay per click advertising model, where advertisers pay for each click on their ads. Multifamily PPC campaigns leverage data-driven insights to adjust bidding strategies and ad placements, ensuring your apartment ads are prominently displayed to potential tenants in competitive markets.
Using PPC alongside SEO provides a powerful combination for apartment marketing by boosting visibility and reaching a wider audience. While SEO focuses on improving organic rankings, PPC allows you to quickly gain exposure by displaying ads on the first page of Google search results, ensuring your property gets noticed by prospective tenants. This dual approach maximizes your chances of appearing in front of users who are actively searching for their next apartment.
You might be thinking, why should I use PPC for apartment marketing or at all? Apartments PPC allows precise targeting, so your sponsored ads reach people actively looking for a new place to live. At Market Apartments, we talk a lot about how important and effective search engine optimization (SEO) is for properties. If Apartment SEO can help you get to the top, what use is PPC marketing? Well, here are our top 3 reasons to include PPC in your apartment marketing strategy:
HIGHLY-DESIRED KEYWORD RANKINGS:
Google AdWords is one of the most popular pay-per-click advertising platforms. There are some keywords it would be near impossible to rank highly for, without the use of PPC marketing. Even a near-perfect SEO strategy will land you underneath the guys who are paying. Search ads appear on search engine results pages and can drive high-quality traffic to your apartment listings.
THE RIGHT AUDIENCE:
Digital advertising platforms offer various ad formats, allowing you to choose the most effective one for your apartment marketing needs. Our marketing specialists will create a strategy for your campaigns and send you monthly performance reports. With PPC marketing, you can specifically target the audience you want to reach with your choice of keywords.
TIME:
Good SEO strategies take time. You need to build up trust with Google and your users before cracking that coveted first page. PPC is an internet advertising model used to drive online traffic to your multifamily business and it works. With PPC marketing, you can land on the first page quickly and reach your target audience.
HIGHLY-DESIRED KEYWORD RANKINGS:
Google AdWords is one of the most popular pay-per-click advertising platforms. There are some keywords it would be near impossible to rank highly for, without the use of PPC marketing. Even a near-perfect SEO strategy will land you underneath the guys who are paying.
THE RIGHT AUDIENCE:
Our Google Ad specialist will create a strategy for your campaigns and send you monthly performance reports. With PPC marketing, you can specifically target the audience you want to reach with your choice of keywords.
TIME:
Good SEO strategies take time. You need to build up trust with Google and your users before cracking that coveted first page. PPC is an internet advertising model used to drive online traffic to your multifamily business and it works. With PPC marketing, you can land on the first page quickly and reach your target audience.
PAY-PER-CLICK ADVERTISING CAN BE A GAME-CHANGER FOR APARTMENT
COMPLEXES LOOKING TO ATTRACT TENANTS.
HERE’S WHY:
1
Targeted Reach:
Google Ads allows apartment complexes to reach potential tenants in specific geographic areas by targeting ads to users searching for apartments in those locations. This hyper-local approach ensures your marketing dollars focus on people actively looking for housing near your complex. For example, a campaign targeting searches for "renting apartments near downtown" in your city will show ads only to those most likely to become tenants. By leveraging precise geographic targeting, you avoid wasting your budget on people who aren't in your desired rental market.
2
Highly Customizable:
The versatility of pay-per-click advertising enables apartment complexes to target different demographics, such as students, families, or professionals, by customizing ads based on age, income level, or lifestyle preferences. You can further refine these campaigns by using display ads to retarget users who have previously visited your website, increasing the chances of converting browsers into tenants. Enhancing the landing page experience with local testimonials, interactive floor plans, or virtual tours can significantly improve lead quality by giving prospective tenants a personalized and engaging preview of what your complex has to offer.
3
Cost-Effective:
With Google's PPC model, you only incur costs when someone clicks on your ad, ensuring that your budget is spent on actual engagement. This is especially advantageous for apartment complexes, as ads targeting specific neighborhoods or zip codes help generate high-quality leads from local renters actively searching for housing. Moreover, running display ads on Google’s network allows you to complement search ads by capturing potential tenants browsing related sites, such as local classifieds or housing forums, expanding your reach while maintaining budget control.
4
Measurable Results:
Pay-per-click platforms like Google Ads offer apartment marketers robust tracking tools to measure campaign performance accurately. You can analyze metrics such as click-through rates, cost-per-conversion, and tenant acquisition costs to determine which ad strategies deliver the highest ROI. By tracking this data, you can quickly identify which search queries, display ads, or audience segments are driving the most inquiries or applications, allowing you to optimize campaigns in real time for even better results.
5
Flexible Budgeting:
One of the major benefits of PPC advertising is the ability to scale your budget up or down based on your leasing goals and seasonal trends. For instance, if you’re running a special leasing event or open house, you can temporarily increase your daily budget to boost visibility and drive more traffic to your site. You can also allocate funds to focus more on search ads during peak moving months and shift towards display ads for brand awareness during off-peak times, giving you greater control over your advertising spend throughout the year.
In essence, these online marketing campaigns offer apartment complexes a powerful platform to reach their target
audience, drive website traffic, generate leads, and fill vacancies more effectively. Keyword bidding lets you target search terms potential renters use, making sure your ads reach the right audience. This targeted approach increases ad relevance, boosting click-through and conversion rates.
Let’s Talk About Online Advertising & PPC Services.
Contact us today to learn how our experts can help you craft an ads campaign that maximizes your reach and helps fill your vacancies faster.
HOW DO PPC ADS WORK WITH SEO?
Google Ads and SEO (Search Engine Optimization) are two distinct digital marketing strategies, but they can complement each other when used together. While Ads focuses on paid advertising to drive immediate traffic and conversions, SEO aims to improve organic search visibility over time. Using both is best when it comes to an overall marketing strategy.
NOT ONLY DO PPC AND SEO WORK EFFECTIVELY ON THEIR OWN, BUT PPC ADS CAN ENHANCE YOUR SEO EFFORTS. HERE’S HOW:
- Google Ads can give you valuable insights into keyword performance. Through PPC campaigns, you can test different keywords, ad copy, and landing pages to see which combinations drive the most traffic and conversions. These insights can inform your SEO strategy by identifying high-performing keywords that you can then target in your organic content.
- Google Ads can help improve your website’s click-through rate (CTR), which is a significant ranking factor for SEO. Well-crafted PPC ads with compelling ad copy and relevant landing pages can get you more clicks from prospects searching online. When Google sees that your ads are generating high CTRs, it interprets this as a signal of relevance and quality, potentially leading to higher organic search rankings for your website.
- Google PPC can provide immediate traffic to your website while you work on building your organic search presence through SEO. This is especially helpful for new websites where it may take time to see results from SEO efforts alone. Additionally, using an Ad Manager can streamline managing multiple ad campaigns, making sure they fit your overall marketing strategy.
Market Apartments uses a variety of strategies to get your apartment community’s website to perform well. We’ll make sure your apartment website has the foundation it needs to be easily found on the first page of Google or Bing search results. Google advertising, with its precise targeting and extensive reach, ensures your ads are seen by potential renters actively looking for apartments. Both SEO and paid advertising have their place in that process.
GOOGLE ADS FOR APARTMENT LEASE-UPS
With more than twenty years of experience focusing on multifamily digital marketing, Market Apartments knows what will get your lease-up property on the map. We can get your lease-up established on Google and advertise your apartment community while it’s still in construction and a lot of that starts with PPC ads.
Our goal is to let prospects know your lease-up property will be exactly what they’ve been looking for. PPC ads let us do that while we strengthen your site with SEO and before you see its long-term effects. Using Google Ads, we can target potential renters well ahead of time and get you better leads generation and more leases before you even open.
From creating your apartment floor plans and Apartment 3D renderings to building your website and getting it seen online, we can get your lease-up property ready to compete with the rest.
Monthly Digital Advertising Plans
Plans That Make
Sense For Everyone
The cost of running paid search ads for apartments can vary based on several factors, including your specific goals, target audience, and the competitiveness of your market. The cost per click for apartment ads is determined by factors such as the competitiveness of the keyword and the location; in metro areas, higher search volumes and competition drive up CPC, while suburban areas often see lower CPC due to less bidding pressure. We offer different package options to cater to various needs and budgets:
Basic PPC
- Account Setup
- Ad Spend Budget $500 - $2K
- Monthly Report
- Monthly Meeting
- Promotions with GBP
- Ongoing Optimization
- On-page Optimization Suggestions
Premium PPC
- Account Setup
- Ad Spend Budget $2.5K to Up
- Monthly Report
- Monthly Meeting
- Promotions with GBP
- Ongoing Optimization
- On-page Optimization Suggestions
5 Property Plan
- Ad Spend Budget $2K to Up
- Monthly Report
- Monthly Meeting
- Promotions with GBP
- Ongoing Optimization
- On-page Optimization Suggestions
WHY CHOOSE US FOR YOUR PPC MANAGEMENT NEEDS?
Market Apartments is a web design and marketing agency specializing in Google Ads service, ads management services, and paid campaigns. Market Apartments wants to help your apartment community get more clicks that lead to more leads. We make marketing easy for our clients and design our websites and develop marketing strategies to take the worry out of their hands.
Our team of experts understands the importance of building a strong digital marketing strategy to be able to target more qualified audiences. Ads let us boost your brand awareness while generating more leads.
Our PPC team aligns with the overall marketing strategy by analyzing metrics and adjusting campaigns to match our goals. A PPC manager works closely with other marketing departments for a cohesive and effective approach.
The secret to paid search success is having the right message for the right audience at the right time. We deliver relevant ads to those looking for apartments because we know what they are looking for and what you have to offer, plus, we’ve got the strategies that make them effective.
At Market Apartments, maximizing your paid advertising is our priority. PPC is the smart way to do advertising, and Market Apartments has online marketing strategies to help turn website visitors into leads and leads into renters. Reach out to Market Apartments for a no-obligation consultation!
Reviews
At Market Apartments, we value our customers and appreciate any feedback we receive. We put our clients first and encourage communication with those we work with. See comments from past and present clients below, and feel free to add your own. We would love to hear from you as we continue to improve our efforts.
“Market Apartments never disappoints! Anytime I have needed something made, it is completed in a timely manner and the end product is perfect.
Thank you!”
Devin Jones
Apress Commercial
“Market Apartments never disappoints! Anytime I have needed something made, it is completed in a timely manner and the end product is perfect.
Thank you!”
Devin Jones
Apress Commercial
FAQ
Any Questions For Our
Apartment Marketers?
We’ve got answers.
If you can’t find what you’re looking for, feel free to get in touch. Our PPC specialists are ready to optimize your campaigns to fill your vacant units quickly and efficiently.
sales@marketapts.com
1. Geographic Targeting: Start by targeting specific geographic locations where your apartments are located. You can target by city, state, zip code, or even radius around your properties to make sure your ads reach the most relevant audience.
2. Interest Targeting: Use Google’s interest targeting options to reach people who have shown an interest in things like apartment hunting and real estate. This can help you connect with individuals who are more likely to be in the market for a new apartment.
3. Remarketing: Set up remarketing campaigns to target people who have visited your website or interacted with your brand before but have yet to convert. Remarketing helps you to stay top of mind with potential tenants. This encourages them to revisit your website and complete a rental application.
4. Keyword Targeting: Choose relevant keywords related to apartment hunting, rental properties, or specific amenities offered by your apartments, and target them with your ads.
Use these strategies to make sure that your Google Ads are reaching the right audience, maximizing the effectiveness of your advertising efforts.
Our strategy for writing successful ad text for Google Ads campaigns is data-driven and customized to meet the unique needs and objectives of each community. We strive to create ad copy that resonates with the target audience and drives conversions for apartments.
Our major objective when writing ad copy is to bring in prospects and motivate them to take action. To do this, we focus on writing compelling, relevant, and attention-grabbing advertising text.
To help you get started with your own ads, here are 5 key steps in the ads process:
1. Consider your target audience and their needs and interests. Focus on promoting those things in your ad campaigns.
2. Identify relevant keywords that users searching for apartments in your area are using. Include them in your messaging.
3. Leverage demographics, interests, and location targeting to make sure your ads reach the ideal tenant.
4. Make sure you’re sending prospects back to your website when they click on your ad so they can find out more. Consider creating targeted landing pages that provide detailed information about the apartments. Include contact forms or applications to capture leads.
5. Monitor key metrics like clicks, website visits, and lease applications to measure campaign success and optimize performance. Keep in mind, your audience is already looking for you. All you need to do is reach renters actively searching in your area. Get the messaging right by highlighting what’s great about your property and include a call to action to let them know what to do next!
Key messages for ads:
1. Highlight unique selling propositions (USPs) of the apartment complex (e.g., pet-friendly, rooftop pool, in-unit laundry).
2. Emphasize location benefits (e.g., close to public transport, vibrant neighborhood).
3. Showcase attractive move-in specials or incentives.
4. Include a clear call to action (CTA), such as “Schedule a Tour” or “Apply Now.”
To create a thorough list of keywords, we use several keyword research tools and methods, including brainstorming sessions with the property management and analysis of their website and search statistics. While choosing keywords, we also take into account variables like search volume, level of competition, and cost per click.
Once we have a list of prospective keywords, we narrow it down by focusing on the most important and effective ones. We give top priority to keywords that have the greatest chance of generating conversions.
We continually review search data to identify high-performing keywords and adjust bids to ensure that the most relevant and profitable keywords are receiving adequate budgets.
We also optimize landing pages to ensure they are relevant and persuasive to the user. This involves analyzing user behavior on the website and making adjustments to improve the user experience and increase conversions.
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