How To Turn Your Apartment Into A Smart Apartment
March 3, 2021 10:44 am Leave your thoughtsSmart apartments are the new luxury in the multifamily world. These highly technical apartment amenities may be the reason that you get more prospects! Any property can easily add these features to their community that will take it to the next level. Smart apartments often contribute to more resident happiness and are more likely to be chosen in the leasing process.
Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect sees your community.
With a few simple upgrades, you can change your apartments to become smart apartments and build your community to have more technological amenities. Enhancing your ability to not only lease more apartments but to become a more modern and luxurious community. It’s a win-win solution for any property as it opens the door to better apartment marketing and a better future.
The Value of Smart Apartment Features
Smart apartment features provide unparalleled convenience, efficiency, and a heightened quality of life for residents. In a time of modern technology and ever-evolving progress, your apartments need to stay consistent with technological improvements. By integrating advanced technologies such as smart lighting systems, automated climate control, and intelligent security solutions, you can greatly increase your resident satisfaction.
Residents can remotely control and monitor their home environment through smartphones or voice commands. It will also ensure that your community is optimizing energy usage, and contributing to overall cost savings.
Research shows that smart apartments can significantly cut energy use, often by as much as 30%. This impressive reduction is mostly due to smart thermostats and lighting systems. For those who own properties, this means notable cost savings and an appealing feature for renters who value eco-friendliness. On top of that, these advancements help in achieving sustainability targets and adhering to environmental regulations.
The seamless integration of smart home devices fosters a connected living experience and works to enhance every resident’s daily routine. Additionally, smart apartments often offer innovative entertainment options, such as integrated audio-visual systems and smart TVs, elevating every floor plan.
Beyond individual benefits, the adoption of smart technologies promotes sustainability through energy conservation and efficient resource management. Smart apartment features truly redefine modern apartment living!
Integrating smart technology into a property can boost its value by 5% to 10%. This increase isn’t just from the technology itself. It also comes from the modern and luxurious feel it gives to the property. In competitive rental markets, smart features stand out. They draw in better tenants and support higher rent prices.
Smart Apartment Features And Sustainability
Another considerable element of smart apartments is their relation to sustainability. Many “smart” products save energy, which is a bonus for both the resident and the property. This attitude of sustainability can also be a huge draw to your apartments overall. A lot of Gen-Z renters are looking for a property that is considered sustainable. It shows that you want to help your residents enhance their everyday life. As your rental audience continues to shift, you will need to integrate smart apartment features that will make your apartments more desirable.
The sustainability of apartments is also an extremely relevant topic that ensures that you have a positive presence in your community. Consider how your current processes and amenities contribute to your neighborhood as a whole. Be sure to note the steps you’re taking for sustainability and use that as a way to attract more residents!
The truth is, we live in a world where everyone, including your prospects, wants to live a life of ease. Everyone wants the luxury to access everything on their mobile device or to have everything digitalized. Therefore, improving your apartments to become smart apartments may seem like a costly investment upfront. However, the results that it can bring to your property are unmatched.
These additions make all the difference when it comes to ranking among your competitors in the local area. It can also greatly improve your resident retention in the long run and ensure that you are upholding resident satisfaction!
The Most Common Smart Apartment Features
1 – Smart Locks
One continued hassle that properties face is the inconvenience that comes from having physical keys. This process often includes the apartment key development, the replacement of apartment keys, and the costs of lockouts. A smart lock is a lock that is completely accessible from a mobile device. It may include something that scans from your phone or a possible access code.
Smart locks make it so that there is no more hassle over keys. It allows there to be security still but simplifies it to the point where it becomes extremely accessible. Your residents will feel safer! These locks also come with a stylish exterior and add a high-end touch to any apartment.
It eliminates the need to make copies of keys and allows for a smooth transition from resident to resident. Overall, smart locks can make daily life easier and more elegant.
2 – Smart Thermostat
The luxury of being able to control the thermostat from your cell phone is hard to pass up. It adds so much convenience to your life and allows you to be in control in and outside of your apartment. It’s highly convenient especially while you’re traveling or on the go.
Smart thermostats can be much more efficient and can also allow you to save energy throughout your daily routine. Switching to sustainable smart thermostats can also make all the difference in how your apartments are advertised.
Smart Thermostats offer a wide variety of automation options so that your thermostat can follow a schedule even when you aren’t home. It may allow you to save money and energy. Since you can create a more efficient schedule, it helps with heating and cooling costs. Not only are these benefits enticing for residents, but the energy saved can be a huge reward for every property. It will be an amenity to list on your apartment website!
3 – Smart Speakers
Smart speakers have quickly gained popularity as one of the best ways to enjoy daily music streaming. They’re set up in a way that allows you to communicate directly with the speaker through voice automation. Popular brands of smart speakers include Amazon Echo, Google Home, and the Apple HomePod.
There’s a variety of kinds available, ranging in price and capability. As a bonus, you could also add smart plugs, which is a simple way to automate your device! You could consider integrating these into your apartment amenities, or you can also include them in a move-in special!
With a smart speaker, you can control your home with convenience. Even a few smart speaker brands also allow you to change the TV channel or control the lights. Many apartments may even offer these types of speakers as move-in gifts. Either way, they’re a fantastic addition to any property.
4 – Smart Lighting
There are many benefits of smart lighting, and they’re typically one of the easiest things to upgrade for your renters. The advantage of smart lighting is that it both helps you to save money as well as to save energy. Smart light bulbs allow you to control the lights from your phone and offer you the convenience of changing the brightness whenever you want to. These types of smart lights also allow you to dim the lights to different levels.
Not to mention, the cost of smart bulbs is often less than typical other smart home upgrades. For this reason, it’s worth the installation. It can be a massive advertising point when it comes to your apartment marketing. Now and in the future, prospects are highly enticed by convenience and the ability to save money and energy. Smart light bulbs combine all of these benefits and are an absolute must for any property in the future.
5 – Smart Doorbells/Security
One ongoing concern that many apartment residents have is the safety of their packages or deliveries. While many properties may have an Amazon package locker, a smart doorbell or security doorbell may be an alternative and an even better option to take your property to the next level. Various smart doorbells and security options can be easily installed.
One of the large benefits of smart doorbells and security is that they give the feeling more of a home than an apartment. This luxury addition can be a huge benefit to renters who are looking for an extra extravagant touch. Popular security doorbells often include a camera that allows residents to view their front door from their mobile devices. It can bring a great deal of peace of mind along with greater convenience.
Smart Kitchen Features & Amenities
Creating a smart apartment and a modern community also extends through the kitchens of your apartments. There are many features that you can add to your kitchens to simply elevate them and further attract more residents! These features do not include construction or adjusting the floor plans but are rather simple technology differences that can improve any resident’s experience.
- Smart Refrigerators and Pantries
Smart refrigerators and pantries utilize advanced technologies, such as integrated apps, to offer features like inventory tracking, expiration date monitoring, and meal planning assistance. These features can help your residents manage and organize their food supplies.
- Inventory Management
Inventory management for a kitchen uses technology for systematic tracking and organization of food and supplies through technology-driven solutions. These apps and technology can help ensure optimal stock levels, reduce waste, and facilitate efficient meal planning.
- Meal Planning Assistance
Meal planning assistance involves leveraging technology, such as smart apps or devices, to suggest, organize, and optimize weekly or daily menus based on user preferences, dietary restrictions, and available ingredients. This type of assistance can help in simplifying the process of preparing nutritious and well-balanced meals.
You can also consider including a Google Home, Amazon Alexa or Echo, or another household speaker as a kitchen amenity. The small technical additions that you make now to your apartments will go a long way and help you build a better community!
Sustainable Community Amenities
The way you design your community amenities matters, as it will also greatly impact your apartment advertising! Putting sustainability as a focus for your community features will help your property can stand out from the competition. It will also help your property save money in the long run, and ensure you’re increasing your property ROI.
If you don’t have community amenities built into your property, then consider initiatives that you can start that will show that you care about the impact you have on your local area. Sometimes it is simply a manner of providing your residents with the right resources so that you can be viewed as a community that is going green!
Solar-Powered Common Areas:
Implement solar panels to power communal spaces, reducing reliance on traditional energy sources. This will help your property to lower your carbon footprint.
Community Gardens:
Provide residents with communal gardening spaces to promote sustainable and locally sourced produce. This can help in fostering a sense of community and environmental responsibility.
Bike Storage and Sharing:
Encourage eco-friendly transportation by offering secure bike storage facilities and a bike-sharing program for residents! You can also consider purchasing e-bikes and then having a rental program for your residents.
Electric Vehicle Charging Stations:
Install electric vehicle charging stations to support residents who own electric cars, promoting the use of sustainable transportation.
Energy-Efficient Appliances:
Equip common areas and apartments with energy-efficient appliances to decrease overall energy consumption and promote a more sustainable lifestyle. These appliances can also be a strong selling point when it comes to gaining new residents!
Waste Recycling Stations:
Establish easily accessible recycling stations with clearly marked bins for different materials. You can also start recycling initiatives, encouraging residents to recycle and reduce landfill waste.
Green Rooftops or Gardens:
Develop green rooftops or community gardens to enhance green spaces! Green spaces help to improve air quality and provide residents with an enjoyable and sustainable outdoor environment.
Composting Facilities:
Introduce communal composting facilities to divert organic waste from landfills, while creating nutrient-rich compost for landscaping and gardening.
Energy-Efficient Lighting:
Install LED or energy-efficient lighting in common areas and outdoor spaces to reduce energy consumption and promote sustainability.
Smart Water Management:
Implement smart water meters and sensors to monitor and optimize water usage. It will help your community in reducing waste and promoting conservation. It also gives your residents a good idea of their water consumption and management!
Community Workshops on Sustainability:
Organize regular workshops or seminars on sustainable living practices, educating residents on eco-friendly habits and encouraging a culture of environmental responsibility.
Public Transportation Accessibility:
Encourage and share the access details to nearby public transportation. Help your residents reduce their reliance on personal vehicles and promote a more sustainable commuting lifestyle.
How To Market Your Smart Apartment Features
Once you add the best smart apartment features to your apartment community, it’s important to know how to market them! You need to properly advertise the amenities that make your community what it is. Every property needs a custom apartment website that is complete with professional content and images that accurately showcase the property! The way that you market your apartment upgrades will have a large impact on how much new traffic you get and how you continue to grow your property. Use the strategies below to keep your future renters engaged and excited.
- Highlight Energy Efficiency
- Create Engaging Content
- Leverage Social Media Platforms
- Host Virtual Tours
- Collaborate with Tech Influencers
- Highlight Security Measures
- Offer Smart Home Packages
- Organize Smart Living Events
- Utilize Search Engine Optimization (SEO)
- Showcase Integration Capabilities
- Collect and Share Resident Testimonials
- Offer Limited-Time Promotions
- Collaborate with Local Businesses
- Invest in Professional Photography and Videography
- Educational Workshops
Embracing The Future Of Smart Apartments
Embracing the future of smart apartments involves a strategic blend of adopting cutting-edge technologies, fostering a tech-savvy community culture, and prioritizing sustainability. Every property needs to continue to move forward and improve the technology and sustainability of their property!
Start to incorporate smart apartment features into the fabric of your community. Emphasize energy efficiency by investing in appliances with smart capabilities, contributing not only to a modern living experience but also to environmental conservation. Look to your residents for feedback and ensure your apartment’s digital marketing also matches your approach!
Secondly, foster a community culture that embraces and celebrates smart devices. Organize regular workshops, webinars, or community events focused on smart living. Be sure to encourage residents to share their experiences and insights on utilizing smart features effectively. This community-driven approach not only creates a supportive environment but also positions your property as a hub for forward-thinking individuals who value the convenience and connectivity that smart living offers.
Lastly, prioritize sustainability by incorporating eco-friendly practices and materials into your smart apartment infrastructure. Embrace green energy solutions, such as solar panels or energy-efficient appliances, to align with the growing demand for environmentally conscious living. By combining technological innovation, community engagement, and sustainability efforts, you can create a future-ready living space that resonates with the needs and desires of modern residents.
Advertise your apartments better.
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Categorised in: Apartment Marketing
This post was written by Isabella Housel
Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.