Author Archives for Isabella Housel

Isabella Housel

About Isabella Housel

Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.

Property management websites

How to Retain Visitors on Your Apartment Website

January 22, 2018 4:10 pm Published by Leave your thoughts

Reading Time: 10 minutes Create the best apartment website by learning more about your target audience! Understanding why visitors leave your apartment website is crucial for the success of your online presence. If you don’t solve this problem, then you will not keep anyone on your website long enough to move through scheduling a tour or signing a lease. In an era where the majority of property searches begin on the internet, your website serves as the first impression potential tenants have of your apartments. First impressions are everything, and you don’t want your website to be the end of the renter experience. Identifying... View Article


Apartment marketing questions

Questions to Ask When Choosing an Apartment Marketing Company

January 16, 2018 2:58 pm Published by Leave your thoughts

Reading Time: 6 minutes Choosing the right apartment marketing company is key to your property’s success. You need a company that understands your unique needs and offers solutions that fit your goals. In this blog, we’ll discover the key questions to ask when selecting an apartment marketing agency to ensure you’re partnering with the right team for your property’s success. The right company can help you reach your target audience, build your brand, and fill your units faster. These questions will help you find a partner with the right experience, creativity, and approach to help you achieve your marketing goals. 1. What Is Your... View Article


Apartment marketing ideas

Apartment Marketing Ideas For Slow Winter Season To Increase Your Leads

January 9, 2018 1:00 am Published by 1 Comment

Reading Time: 20 minutes Learn the best apartment marketing ideas for slow season! Throughout the year, you may find your multifamily property in a low season with a lack of traffic and leads. It’s important to know how to combat the slow season and what apartment marketing strategies to use. With the right approach, you can make your slow season a season of property growth! Use the strategies and information below to stay on top of your leasing game all year long. Preparing for the Slow Winter Season Winter leasing mistakes are common and it’s important to do what you can to avoid a... View Article


Fall marketing for apartments

Fall Marketing Tips for Apartments

October 30, 2017 3:37 pm Published by Leave your thoughts

Reading Time: 14 minutes The end of summer is approaching, and it’s time to look at fall marketing tips for apartments! It’s important to remember that each time of the year calls for a different approach, and you can optimize your methods based on the season. Not to mention, the slower season for multifamily properties is quickly upon us, and your property needs to be prepared.  Fall is a popular time for people to move, especially college students, recent graduates, and families. Many leases tend to end during the summer months, which leads to a surge in demand for new housing options in the... View Article


Ultimate guide to Trick-or-Treating in apartments

Ultimate Guide to Apartment Trick or Treating

October 24, 2017 10:30 am Published by 1 Comment

Reading Time: 6 minutes Ah, the joys of trick or treating: delicious candy, jump scares, cards, and decorations. But wait! Isn’t that only for people in houses? What if you live in an apartment complex? If you have a fair amount of kids in your apartment complex, follow our ultimate guide to make your apartment community trick-or-treat friendly, and a big hit with the costumed kiddos! Apartment trick-or-treating doesn’t have to be spooky or strange, and can be much more fun than going to houses! Let me guide you step-by-step through the ultimate Halloween guide to apartment trick-or-treating. Transforming an apartment complex into a... View Article


Splitting Rental Costs

Best Apps For Managing Roommate Expenses

October 19, 2017 10:00 am Published by 1 Comment

Reading Time: 7 minutes Sharing rent with a roommate lowers costs but requires financial coordination. You’ll need to share costs like rent, utilities, groceries, and even household chores. Keeping track of all these shared responsibilities can sometimes cause stress. On the positive side, living with a roommate allows you to split expenses, making it easier to afford a better place and save money. However, if your roommates don’t pay their share on time it can lead to tension or financial strain.  Technology simplifies shared living and there are apps to help split rent and track expenses. In this blog, we’ll look at the best... View Article


Apartment Logo Design

Logo Design and Brand Identity For Apartments

October 16, 2017 4:44 pm Published by 7 Comments

Reading Time: 10 minutes Apartment logo design matters because it serves as the visual representation and foundation of a property’s identity. A well-crafted logo instantly communicates an apartment’s personality, values. It also helps differentiate a community from its competitors, making it memorable and recognizable. A professionally designed logo enhances a brand’s credibility, professionalism, and trustworthiness, establishing a positive impression among future renters. A visually appealing and cohesive logo creates consistency across various marketing channels, fostering brand recognition and recall. Moreover, a thoughtfully designed logo can evoke emotions, forge a connection with consumers, and ultimately influence their purchasing decisions. Logo designs matter as it plays... View Article


Property management best practices

Multifamily Property Management Best Practices for Real Estate Owners

October 12, 2017 3:28 pm Published by 1 Comment

Reading Time: 8 minutes All multifamily real estate owners need to know and understand how to have the best property management! The property management that you move forward with will determine your resident satisfaction, your continued property value, and so much more. There are so many ways that the right property management company and strategy can boost your community into unprecedented growth. In contrast, there are many ways that property management mistakes can leave your property with poor reviews, unhappy residents, and a lower property value. Learn how you can determine what is effective management and as a property owner, discover what needs to... View Article


Apartment renewal party

How To Throw A Resident Renewal Party

October 4, 2017 3:25 pm Published by Leave your thoughts

Reading Time: 8 minutes A resident renewal party is a great way to bring your community together, show your appreciation for your residents, and make the renewal process more exciting. As your residents get ready to renew their leases, why not make this routine decision something fun and memorable? Oftentimes renewals can be associated with feelings of stress and confusion. Many properties make the mistake of not getting their prospects excited for another year of living in their community. A renewal party is the perfect way to keep your residents engaged and excited about the renewal process. Not only will it help keep tenants,... View Article


seo

Better Apartment Marketing With Resident Personas

September 19, 2017 10:33 am Published by Leave your thoughts

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article