Author Archives for Isabella Housel

Isabella Housel

About Isabella Housel

Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.

social media guide

Free Social Media Guide For Apartments And Apartment Marketing

January 8, 2020 1:08 pm Published by Leave your thoughts

Reading Time: 3 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re a part of a community. Everything you need to know about Instagram, Twitter, Facebook, and Instagram management and marketing. In this article, we’ll look at some best practices... View Article


property management

7 Ways To Bring Your Property Management Team Together

December 18, 2019 8:44 am Published by Leave your thoughts

Reading Time: 5 minutes During the hustle, and bustle of the holidays, it’s easy for property management teams to feel overwhelmed. Winter apartment leasing can present to be a challenge, due to the weather, slower leases, and more. Apartment communities may need extra attention during this time, especially since it is the slow season. As a property manager, your goal is to continually turn leads into leases and make sure everything runs smoothly. This is all only possible through your property management team. Although apartment digital marketing is the main trend, having a hardworking onsite team is still a crucial aspect of having a... View Article


Thanksgiving Tags

Resident Retention Ideas: Show Residents Gratitude This Thanksgiving

November 13, 2019 9:14 am Published by 3 Comments

Reading Time: 6 minutes The holidays are here! Can you believe it? As property managers, you stress about getting brand new renters through your doors, but today we wanted to talk about a different proposal. Resident retention. Resident retention is simply the goal to minimalize resident turnover and encourage residents to stay long-term. Overall resident satisfaction is such an important part of apartment marketing. Resident retention efforts are often underestimated. However, it is no surprise that these efforts can lead to ongoing resident retention. Why should you focus on resident retention? Resident retention is a win-win. It’s simple. The more your current residents feel... View Article


renting your first apartment

What To Know & Do Before Renting Your First Apartment

October 28, 2019 8:35 am Published by 2 Comments

Reading Time: 12 minutes If you’re feeling confused, or anxious about renting an apartment, you’ve come to the right place. Let’s make this process as easy as possible for you. Apartment hunting can be confusing. We've compiled our best apartment hunting tips, and questions to ask before renting.


Halloween Resident Events

Top Halloween Resident Events

October 9, 2019 3:26 pm Published by Leave your thoughts

Reading Time: 9 minutes Last year brought many spectacular in-person Halloween resident events. However, this year has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual world and watch your community grow closer, even during challenging times. Join me as we explore innovative and fun Halloween event ideas that you can easily adapt for your apartment community. I’ll share tips and tricks to make each event a success. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live... View Article


Call Tracking

Apartment Call Tracking Benefits And Strategies

September 25, 2019 2:03 pm Published by Leave your thoughts

Reading Time: 9 minutes Call tracking for apartments is a system or service that enables property management companies or individual landlords to track and monitor incoming phone calls related to their rental properties. It is designed to provide valuable data and insights into the effectiveness of their marketing campaigns, assess the performance of their leasing staff, and improve overall tenant acquisition and customer service. Here’s how apartment call tracking typically works: Unique phone numbers: The system assigns unique phone numbers to different marketing channels such as online advertisements, print ads, billboards, or property websites. Each phone number is associated with a specific campaign or... View Article


How to communicate with prospects

How to Communicate with Prospects to Convert Leads into Leases

August 28, 2019 2:52 pm Published by Leave your thoughts

Reading Time: 7 minutes When it comes to promoting your apartment community, there are countless ways to connect with prospects. Learning how to communicate with prospects is the key to building trust with your leads. By using the right tools and strategies, you can keep the conversation going and move people from interest to commitment. The more you engage, the more likely you are to build lasting relationships that lead to more leases and higher resident satisfaction. In this blog, we’re diving into powerful communication strategies that will not only help you close more leases but also retain top residents and close more leases.... View Article


Apartment Branding

Apartment Branding: The Key to Higher Rent and Occupancy Rates

August 14, 2019 2:46 pm Published by Leave your thoughts

Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article