Innovative Apartment Marketing Ideas for Spring

Reading Time: 8 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing campaigns could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. To make the most of the spring apartment market, consider offering seasonal discounts or promotions to attract more residents. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring and summer, more people are inclined to move since the weather is... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 11, 2018
Apartment blog tips
Blogging Tips for Apartment Websites

Reading Time: 8 minutes Starting a blog for your apartment website is a smart move, as recent research shows that businesses with blogs receive 67% more leads. This can boost your visibility and attract potential renters. The truth is, that creating quality blog content can be challenging. Writing a post that is informative, engaging, and relevant takes a lot of effort and time. However, there are many benefits to an apartment blog and they’re worth the investment. The tips in this article will not only help you create blog content but also connect with your audience. By understanding what your potential renters are interested... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 30, 2018
Move in gift ideas
Simple Move-In Gifts for Apartment Renters

Reading Time: 7 minutes Moving into a new apartment is a big life change for any resident! Take the time to ensure that your residents feel welcome and involved in their community right from the start. Simple move-in gifts are a nice gesture that starts off their time living on your property. These gifts don’t have to be extravagant and you can dedicate a small part of your apartment marketing budget. Positive resident efforts will help you avoid more resident turnover and result in greater satisfaction. The Value of Resident Interaction  Any property can implement resident communication and interaction to improve the experience of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | March 26, 2018
Beginner's guide to apartment digital marketing
Beginner’s Guide to Apartment Marketing

Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 1, 2018
Apartment Marketing property management relations
Resident Relations Strategies for Property Managers

Reading Time: 10 minutes Resident relationship strategies in apartment management can be complicated. They include a variety of techniques and approaches used by property managers to build, maintain, and strengthen the relationships they have with their current residents. As an owner or property manager, you know that focusing on communication, trust, and community building is a crucial part of building those relationships. This approach moves beyond basic tenant management to a more holistic view that considers the emotional and community aspects of resident management. Implementing tenant engagement strategies, like regular community events, is really effective when it comes to enhancing the overall satisfaction and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 31, 2018
Apartment Marketing: Digital Video advice
How to Use Video in your Apartment Marketing (with examples!)

Reading Time: 9 minutes In today’s fast-paced digital world, integrating video into your apartment marketing strategy has become an absolute must. Video wields unparalleled power, attracting new residents, showcasing your properties, and driving conversions like never before. The benefits of video marketing for rental properties are immense, offering meaningful engagement with your audience and setting you apart from competitors. The Impact of Video Marketing on Apartment Marketing The results are clear: Now is the time to start using video on your apartment website! In a world flooded with advertising messages, video marketing has emerged as a formidable tool for apartment marketers. Wondering why you should... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | January 26, 2018
Property management websites
How to Retain Visitors on Your Apartment Website

Reading Time: 10 minutes Create the best apartment website by learning more about your target audience! Understanding why visitors leave your apartment website is crucial for the success of your online presence. If you don’t solve this problem, then you will not keep anyone on your website long enough to move through scheduling a tour or signing a lease. In an era where the majority of property searches begin on the internet, your website serves as the first impression potential tenants have of your apartments. First impressions are everything, and you don’t want your website to be the end of the renter experience. Identifying... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2018
8 Questions for your apartment digital marketer
8 Questions to Ask your Apartment Digital Marketer!

Reading Time: 4 minutes Choosing the right Apartment Marketing firm for your apartment community is an important decision; apartment digital marketing directly impacts how many conversions, leads, and ultimately leases you receive. Apartment marketer can help with your web design, SEO, content writing, Digital Ads, social media, and more! You’ll need to prepare yourself for success, bringing in questions that answer the following: Is my digital marketer knowledgeable about the apartment business Is my digital marketer going to care about me as a customer? Does my digital marketer have a long history of success in this industry? Ultimately, apartment digital marketers need to be... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | January 16, 2018
Apartment marketing ideas
Apartment Marketing Ideas For Slow Winter Season To Increase Your Leads

Reading Time: 20 minutes Learn the best apartment marketing ideas for slow season! Throughout the year, you may find your multifamily property in a low season with a lack of traffic and leads. It’s important to know how to combat the slow season and what apartment marketing strategies to use. With the right approach, you can make your slow season a season of property growth! Use the strategies and information below to stay on top of your leasing game all year long. Preparing for the Slow Winter Season Winter leasing mistakes are common and it’s important to do what you can to avoid a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 9, 2018
What is a virtual tour
What are Virtual Tours?

Reading Time: 2 minutes You’re probably looking to boost your marketing game for your apartment community! One of the easiest ways you can do accomplish this is by utilizing a virtual tour of your apartment! So what are virtual tours? What are Virtual Tours for Apartments?  A Virtual tour is a convenient, and innovative way for potential residents to “tour” your property through their computer, tablet, or phone! Just like Google Street View allows someone to view the outside of a building to better understand the  surrounding area, a virtual tour allows prospects to experience the interior of the property without ever leaving the comfort... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | December 5, 2017