Boost Your Apartment Leads
18 Apartment Website Features to Boost Your Leads

Reading Time: 6 minutes It’s time to discover the secrets to how you can boost your leads and increase traffic to your apartment website. When it comes to apartment marketing, a lot of success simply comes from boosting the quality and amount of leads that you receive. With more leads, your multifamily community will have a better chance with its target audience. Your apartment websites hold a lot of weight in increasing or decreasing your leads. With the right or wrong website features, you can either attract or lose potential.  Increasing your apartment website leads should be at the forefront of your marketing strategy.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 11, 2023
PPC for apartments
PPC vs ILS: Which is Better For Apartment Marketing

Reading Time: 5 minutes The results are in on how to determine if PPC or ILS is better for apartment marketing! PPC stands for pay-per-click and is a type of advertising that helps boost your website traffic. ILS stands for internet listing service and is when your website displays amongst an already existing website. While both pay-per-click for apartments and ILS marketing work, there are certain rewards that make one better than the other. PPC comes out on top since it improves your search engine ranking! With pay-per-click strategies like Google Ads, your website can appear as one of the first results when someone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 28, 2022
Property Management SEO
Top 15 SEO Tips For Property Managers

Reading Time: 9 minutes Property management is a tough endeavor. You cannot just put up a “For Rent” sign and anticipate receiving a constant flow of tenants. You should use digital marketing as part of a consistent marketing strategy. SEO will help you in generating quality leads. How to increase lead generation from local organic searches for your rental properties using SEO? There are a number of variables that affect SEO’s actual effectiveness. It is crucial to take into account each of these elements and incorporate them into your plan if you want your website to rank as highly as possible in google search results.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 14, 2022
content marketing
Common SEO Mistakes to Avoid When Doing Apartment Marketing

Reading Time: 13 minutes Apartment SEO is the process of optimizing a real estate website, particularly for apartments, to rank higher in search engine results. You want residents to be able to find you online and this makes sure they can. It involves tailoring your content, keywords, and website design to meet the specific needs of apartment seekers. SEO in real estate has evolved with digital marketing trends, shifting from a basic website presence to sophisticated strategies that include local SEO, mobile optimization, and content marketing. You don’t want your property to be left behind. 53% of traffic to multifamily websites comes from organic... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 30, 2022
Senior Living Apartments
10 Marketing Ideas For Senior Living Apartments

Reading Time: 14 minutes Learning how to market senior living apartments is the key for any 55+ property that’s looking to grow its community. While there are similar digital apartment marketing strategies and ideas that you can use, there are also certain ways that you will want to target a specific age group. Not to mention, senior apartments also come with additional marketing responsibilities that may be different than a regular property. When it comes to senior living marketing ideas, targeting the baby boomer generation can yield promising results. Baby boomers form a significant portion of the senior living market, and tailoring marketing strategies... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 23, 2022
Apartment social media for resident retention
How To Improve Resident Retention With Social Media

Reading Time: 11 minutes Start to improve your resident retention with social media! Your apartment’s social media is one of your greatest tools to leverage new prospects. You don’t need to rely on word of mouth only to get new leads and drive traffic! Did you also know that you can use it to increase your current resident’s happiness? It’s no secret that your apartment community will experience more success if you consider resident satisfaction. With less resident turnover, comes greater savings as well as a greater feeling of community. Plus, the happier your residents are, the more that they will refer your property... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 9, 2022
features for apartment websites
12 Features For Apartment Websites To Boost Conversions

Reading Time: 11 minutes Have you ever wondered what features help apartment websites to boost conversions? There are so many things that take an apartment website from good to great. More importantly, you want to take every prospect from being slightly interested to fully converting. With so many different websites out there, it’s essential to provide a unique experience with endless opportunities to gain more leases. Plus, there is a science to a user-friendly apartment website that generates high-quality leads. While it’s easy to want to stay up with constant design trends, what’s more important is designing a website that will give you the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 26, 2022
Halloween Community Guide for Property Management Companies
Halloween Community Guide For Property Management Companies

Reading Time: 6 minutes Planning community events can be a lot to take on, but don’t let that make you or your residents miss out on all the fun. Our Halloween Community Guide can help! This fall, our team at Market Apartments wanted to offer something extra special to the owners and management companies that we work with. We’ve started a series of community guides to help you plan Halloween events, get organized for your residents, and make living at your multifamily property the best it can be. We have dedicated our first issue to planning and organizing events in October for one of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | October 14, 2022
social media ideas for property managers
Top 10 Social Media Ideas For Property Management Companies

Reading Time: 7 minutes It’s easy to feel in a rut with social media ideas for property management! Often property management companies have a professional audience that they need to entertain and educate. The goal of any property management social media account should be to increase your overall traffic. With an increase in traffic, you can acquire more properties as well as elevate your ROI. The majority of property management companies have someone in-house who takes care of their apartment’s social media. Marketing as property management can have a lot of possible avenues and strategies to try, but social media is a key component... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2022
Increase Leads And Occupancy
20 Ways To Find Apartment Leads And Increase Occupancy Rates

Reading Time: 9 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Make the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 28, 2022