8 Questions for your apartment digital marketer
8 Questions to Ask your Apartment Digital Marketer!

Reading Time: 4 minutes Choosing the right Apartment Marketing firm for your apartment community is an important decision; apartment digital marketing directly impacts how many conversions, leads, and ultimately leases you receive. Apartment marketer can help with your web design, SEO, content writing, Digital Ads, social media, and more! You’ll need to prepare yourself for success, bringing in questions that answer the following: Is my digital marketer knowledgeable about the apartment business Is my digital marketer going to care about me as a customer? Does my digital marketer have a long history of success in this industry? Ultimately, apartment digital marketers need to be... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | January 16, 2018
Digital Marketing Tips for Apartments
5 Easy Digital Marketing Tips for Apartments

Reading Time: 4 minutes For apartment managers and properties, digital marketing is integral to finding renters. Just to see how important digital marketing is to properties, simply ask your residents how many of them found you through either a website or a digital ad. Probably most of them! To help your digital marketing strategy, Market Apartments has compiled our cheat sheet of 5 Easy Digital Marketing Tips for Apartments: 1. First Impressions Matter!  When meeting someone for the first time, you want to look nice, be articulate, have a firm handshake, the works. In a world where Americans spend more time on the internet... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 28, 2017
wear and tear
The Difference Between Normal “Wear and Tear” and Excessive Damage

Reading Time: 6 minutes Perhaps you’re a resident hoping to get your full security deposit, or an apartment manager wanting to know whether or not you should charge a tenant for damage. Either way, you’re probably currently asking yourself, what is normal “wear and tear” and what’s coming out of the security deposit? As an apartment manager, sometimes you have to ask yourself tough questions. For instance, when there’s something wrong, in your neighborhood apartment community, who are you gonna call?? Perhaps your plumber or electrician or handy brother-in-law. That’s an easy question. Maybe the better question is, who’s going to pay for it? ... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 18, 2017
Resident Retention Idea for the fall
Throw a “Say Yes to the Address” Party for Residents

Reading Time: 3 minutes For those familiar with the hit TLC show “Say Yes to the Dress,” you know the ways in which apartment shopping is a lot like wedding dress shopping–there’s the surly friend who shoots down everything (too big, too small, WAY too shiny!), the mom who just wants her child to be happy (I like this TOO!), and the drive to find the “perfect one.” Here at Marketapts, we think residents should be just as happy with their homes as blushing brides are with their dresses. Because of that, we’re giving you the tips to throwing your own “Say Yes to... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 4, 2017
Attract and Retain your Millenial Residents
Learn how to attract and keep millennial residents!

Reading Time: 3 minutes It should come as no surprise that the millennial generation is the largest growing renter population. For you as a property manager, what does this mean? It means Millennial residents should be a target group for your marketing. Here you’ll learn the best strategies to attract and retain Millennials in your apartment: Who are Millennials and what do they want? Although Millennials represent one of the biggest demographics for apartment renters (a number that will only grow as they get older), they also are one of the most finicky groups. A new study found that over 60% of millennial residents... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 19, 2017
Apartment cleaning checklist
Cleaning Checklist for Apartment Move-Out

Reading Time: 8 minutes Moving apartments can be stressful, and cleaning your apartment is often the most time-consuming part. A thorough cleaning is important not only while you’re living there but especially before you move out. It can help avoid any issues with your landlord. Be sure to check your property’s cleaning guidelines with your management, as they may vary. Taking the time to clean properly before you leave will make the moving process smoother and give you peace of mind. A clean apartment shows you’re a responsible tenant. This blog will guide you through the cleaning process, whether you’re moving out of a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 8, 2017
hands woman laptop
Reviews and Ratings are Key to Finding Great Residents

Reading Time: 4 minutes A good review on an apartment hunting site can feel like an inspiring Oscar speech: it’s heartfelt, it’s genuine, and it inspires people to move (quite literally in this case!). When your residents sit in front of a keyboard to review you, imagine each of them carrying around a gold statue and preparing to take that mic in front of thousands of people. What would you like them to say? What do you want to avoid? Here’s what we know: ratings and reviews are key to finding great residents. A new study shows that 84% of residents hold online ratings... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 8, 2017
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Keep Your Residents Happy: Using Texting to Increase Resident Satisfaction

Reading Time: 7 minutes Stop us if you’ve heard this one—a property manager needs to get a hold of their resident to schedule maintenance, but can’t reach them through email or paper notices. The property manager schedules the maintenance at an inconvenient time for the resident. Disappointed, the resident leaves the next year in search of another apartment complex. The property manager has lost a good tenant, and the resident has lost out on a good home. Why? Simply because they didn’t use the most effective way of contacting residents: texting.  Luckily, text messaging for property managers has been streamlined by several tech businesses.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 25, 2017