Halloween Community Guide For Property Management Companies
October 14, 2022 12:18 pm Leave your thoughtsPlanning community events can be a lot to take on, but don’t let that make you or your residents miss out on all the fun. Our Halloween Community Guide can help!
This fall, our team at Market Apartments wanted to offer something extra special to the owners and management companies that we work with. We’ve started a series of community guides to help you plan Halloween events, get organized for your residents, and make living at your multifamily property the best it can be.
We have dedicated our first issue to planning and organizing events in October for one of everyone’s favorite holidays: Halloween.
What Residents Want
Before putting this guide together, we conducted a study to find out what motivates residents to participate in community events and what types of activities receive the most positive feedback. Residents do enjoy taking part in community events and socializing with their neighbors, but that often isn’t enough motivation for a high participation rate.
Apartment residents are more likely to attend planned activities that align with their interests and where they will get something of value out of it. Free classes, food, prizes, and competitive games are some of the best ways to encourage residents to get involved with their community. Once they have attended an event, it is a lot more likely they will not only attend more but will bring their neighbors.
It’s best to invite residents to events 7-14 days before they happen. You want to give them enough time to plan for it, but not so much time that they forget about it. When residents are notified of events too far in advance, they can lose interest or forget they are happening. Often, what is best is to give a quick heads-up a few weeks in advance and an invite with more details 2 weeks prior. Do what is best for your community and ask your residents for feedback on what they need and what interests them.
For some residents, safety is paramount. They will want to know what safety measures you put in place for events to make them successful. So, when planning Halloween celebrations in your apartment community, it’s important to consider legal issues, make a safety plan, and let residents know about each safety measure.
Double-check your event plans against local rules and your apartment’s insurance coverage. What appears to be a fun idea may require further planning to ensure legal compliance. For example, if you’re considering putting a haunted house in the common area, make sure it’s accessible to everyone and doesn’t obstruct emergency exits. Safety first means avoiding difficulties later.
It’s also important to consider accessibility from the start. Consider a wheelchair-bound person who wishes to join in the pumpkin carving contest. If the event is held upstairs and there is no elevator, they are excluded. First and foremost, choose sites that are easily accessible to everyone.
Keep that accessibility in mind when choosing the activities. Not everyone can bob for apples or compete in a costume parade. Offering a variety of options ensures there is something for everyone. Offer options for people who want to sit down or need a calmer environment. Make sure all your residents feel welcome at your event.
With these things in mind, we put together an extensive guide to help you organize a high-quality event your residents will love this Halloween season.
Benefits of Top-Notch Events
When a community event aligns with the interests of your residents and has high attention to detail, each resident gets a lot more value out of it. This benefits management companies in a variety of ways.
First, there is a greater sense of community and with that, greater resident retention. Second, colorful events and parties can also generate leads for a property when management and residents share photos on social media. This gives the multifamily property a greater presence online, which is a huge marketing benefit. To encourage resident participation, consider hosting a ‘Decorating Your Apartment for Halloween‘ contest, offering prizes for the most creatively decorated spaces, which can foster community spirit and make the holiday more memorable for everyone.
Hosting a pumpkin carving contest can bring residents together, fostering a fun and creative way to celebrate the season.
And don’t forget, the best advertisement for your communities is positive word of mouth from your residents because people trust people they know. So, make sure residents have the best experience possible with help from our guide! For Halloween-themed tenant appreciation events, providing personalized thank-you notes with Halloween treats can make residents feel valued and enhance community bonds.
Other Perks of Apartment Halloween Community Experiences
Community Engagement Increases Resident Retention
Studies show that apartment communities with regular social events, including Halloween parties, have higher resident retention rates. Engaging residents in planning these events can further boost their satisfaction and sense of belonging, making them more likely to renew their leases.
Themed Decorations Can Enhance Property Value
Implementing a community-wide decoration theme for Halloween not only fosters a festive atmosphere but can also enhance the aesthetic appeal of the property. Prospective residents touring the community during this time might be more inclined to apply, seeing the lively community spirit.
Safety Measures Can Serve as a Marketing Tool
Promoting your property’s commitment to safety during Halloween, such as well-lit pathways for trick-or-treaters and emergency preparedness, can be a powerful marketing tool. It reassures current and prospective residents that the community is not only fun but also safe.
Social Media Contests Can Boost Online Visibility
Hosting a Halloween decoration or costume contest on social media can significantly increase your property’s online visibility. Encouraging residents to share their participation on their social media feeds can attract attention to your community, serving as free advertising.
Partnering with Local Businesses Enhances Community Relations
Collaborating with local businesses to sponsor your Halloween event can lead to mutually beneficial relationships. It can provide residents with unique experiences and discounts while increasing foot traffic and visibility for the businesses involved.
What It Contains
In our exciting new guide, you’ll find a variety of tips and ideas for Halloween parties plus events for families and adults of all ages. We’ve added a separate section specifically on trick-or-treating with extra tips for events for kids, so all your residents (even the little ones) can have a great time. No matter what you decide to organize, we have ideas to maximize the fun.
In our Halloween Community Guide, we gathered as much information as we could to make your life easier as you plan the best party of the season. Included, you’ll find a calendar you can edit to then print and share with residents. There is also a printable checklist of steps for organizing an event.
Inside, there are lists of movies, games, activities, and prizes for all ages. We’ve included tips for pet costume contests, Spotify playlists for a spooky Halloween mood, and so much more!
For owners and managers, we’ve put together a list of ideas for social media and pre-made Instagram posts that you can personalize. Our team has designed door hangers, stickers, and other printable materials to keep everything simple throughout the process.
You can also edit any PDF file in our collection, add our stickers to it, or create something of your own. If there are other printed materials you need for your event, we would be happy to help! Just write to us at sales@marketapts.com or look through our other marketing services.
Planning exciting Halloween parties and events don’t have to be overwhelming. Our Halloween Community Guide makes it simple for you and your team to put together an event your residents will love. Download the guide today or reach out to us for personalized marketing materials and guidance from our experts. At Market Apartments, you’ll get all your apartment marketing in one place. Reach out today!
Download our printable version of our guide!
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Categorised in: Market Apartments Services
This post was written by Chandra Lloyd
Chandra Lloyd is a writer for Market Apts with a focus on SEO copywriting and digital marketing for multifamily housing.