Get our best multifamily marketing advice straight to your inbox!
Reading Time: 12 minutes If you’re feeling confused, or anxious about renting an apartment, you’ve come to the right place. Let’s make this process as easy as possible for you. Apartment hunting can be confusing. We've compiled our best apartment hunting tips, and questions to ask before renting.
by Isabella Housel | October 28, 2019 
Reading Time: 8 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.
by Isabella Housel | October 23, 2019 
Reading Time: 9 minutes Last year brought many spectacular in-person Halloween resident events. However, this year has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual world and watch your community grow closer, even during challenging times. Join me as we explore innovative and fun Halloween event ideas that you can easily adapt for your apartment community. I’ll share tips and tricks to make each event a success. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live... View Article
by Isabella Housel | October 9, 2019 
Reading Time: 9 minutes Call tracking for apartments is a system or service that enables property management companies or individual landlords to track and monitor incoming phone calls related to their rental properties. It is designed to provide valuable data and insights into the effectiveness of their marketing campaigns, assess the performance of their leasing staff, and improve overall tenant acquisition and customer service. Here’s how apartment call tracking typically works: Unique phone numbers: The system assigns unique phone numbers to different marketing channels such as online advertisements, print ads, billboards, or property websites. Each phone number is associated with a specific campaign or... View Article
by Isabella Housel | September 25, 2019 
Reading Time: 6 minutes When you think about luxury apartment living, what images pop into your mind? For many, it brings to mind a stunning apartment with modern features, like shiny new appliances and stylish updated floors or carpets. However, there’s an important aspect that often gets overlooked: luxury apartments can actually help you save money in the long run. This might sound surprising, but it’s true! Luxury apartments often come with a range of amenities that enhance your lifestyle without requiring extra expenses. For example, many luxury buildings offer fitness centers, pools, and rooftop lounges. Instead of paying for a gym membership or... View Article
by Chandra Lloyd | September 18, 2019 
Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article
by Isabella Housel | August 28, 2019 
Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article
by Isabella Housel | August 14, 2019 
Reading Time: 15 minutes How do I use my Google Business Profile for Apartment Marketing? As a property manager or owner, you want to make sure that anyone looking for your rental property can quickly find your property information and get in touch with you. Through your Google Business Profile, potential tenants who are interested in your property can learn more about your community, read reviews, view images, and even contact you via your profile. It’s an excellent (and maybe the most important) resource for apartment marketing. Google Business Profile (formerly known as Google My Business) is a free service provided by Google. It... View Article
by Chandra Lloyd | August 7, 2019 
Reading Time: 10 minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers. But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article
by Isabella Housel | July 10, 2019 
Reading Time: 8 minutes Every holiday should feel special in your apartment community! Let your residents know how awesome it is to be living in your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for me to choose just one. So, I have summarized our top favorite ways to celebrate Independence Day with your residents. I’ll also talk about ways to get more resident referrals along the way. Kick off your Independence Day activities with a sunrise flag-raising ceremony, offering a poignant start to the day’s festivities.... View Article
by Isabella Housel | June 26, 2019