content is everything
Content Marketing Guide for Apartment Communities

Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 19, 2019
resident retention after summer
How To Maintain High Occupancy Rates in Apartments Beyond Summer

Reading Time: 10 minutes Every season has new opportunities and difficulties for apartment management teams. As we move through the seasons, it’s important to remember that demand for apartments and rental units fluctuates and evolves throughout the year, rather than peaking at a single point. It’s an easy mistake to assume that once your units are full, you can take a break and relax. But, maintaining high occupancy rates and guaranteeing tenant satisfaction is a year-round effort. To keep your apartments filled and your tenants happy during each season, you need to adjust your marketing, maintenance, and tenant interaction strategies. How are you going... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 13, 2019
pool party
Resident Pool Party Ideas for Apartment Communities

Reading Time: 10 minutes It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep residents cool, refreshed, and engaged at summer pool parties. As you may know, planning... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 23, 2019
Apartment reviews
How to Address Negative Apartment Reviews Effectively

Reading Time: 10 minutes Have you ever searched for an apartment community and were immediately turned off by the negative apartment reviews? Your online reputation is incredibly important when it comes to attracting new residents. The current experience that your residents are having can translate into your future success. Reading negative comments from people does not get anyone excited about living somewhere. We all know that one person’s experience is probably not true for everyone, but it can easily deter anyone from continuing their leasing experience. If you notice you are getting fewer leads, it may likely be due to your community’s reputation. Getting... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 7, 2019
virtual tours for apartment marketing
How To Transform Virtual Tours into Qualified Leads

Reading Time: 17 minutes Virtual Tours for Apartment Marketing We can’t stress enough the importance of virtual tours for apartment marketing services.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease with you. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to apartment floor plans? Why not give... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 27, 2019
holiday gift ideas
Top 30 Resident Holiday Gift Ideas

Reading Time: 12 minutes Showing your residents how much they are valued is a key part of resident retention and December is a great time to show them just how much you appreciate them. What better way to get into the holiday spirit and show your residents you care than with presents? With the holidays at our doorstep we have put together a list of what we believe are some of the best resident holiday gifts. Whatever gifts you put together, make sure they are considerate of your community’s needs and don’t be afraid to have some fun. Gifts are just one of our... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 21, 2018
Apartment leasing in winter
Winter Apartment Leasing: How to Sidestep Common Mistakes

Reading Time: 13 minutes Winter apartment leasing is almost upon us and it’s time to ensure your property is ready to go! Apartment marketers often make several common leasing mistakes during the winter season, which can hinder their efforts to attract potential tenants. Some marketers forget to adjust their advertising strategies. Winter can be a quieter season for apartment hunting, so it’s crucial to adapt your marketing efforts accordingly. This may involve promoting shorter lease terms or offering winter move-in specials to entice renters during a less competitive period. This article aims to provide property managers and marketing teams with actionable insights for leasing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 12, 2018
Apartment Voice Search
How to Optimize Your Apartment Site for Voice Search

Reading Time: 12 minutes The digital world is evolving, and with it, the methods people use to find apartments. As of 2023, there are 4.2 billion voice assistants in use, a number expected to double by 2024. Optimizing apartment websites for voice search is no longer an option but a necessity. This shift towards voice-assisted searches, powered by technologies like Siri, Alexa, and Google Assistant, demands a fresh perspective on SEO strategies. It’s about adapting to a world where queries are spoken, not typed, and ensuring that apartment listings are not just visible but primed for this new mode of discovery. In the multifamily... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 21, 2018
Best Rental Marketing Ideas for Property Managers
18 Best Rental Marketing Ideas for Property Managers

Reading Time: 17 minutes As a property manager, there is a lot of pressure to stay ahead of the game when marketing your rentals. You have to be able to adapt to the ever-changing digital world and understand just how much your prospects are relying on a strong online presence when searching for a property. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. But, finding the best rental marketing ideas for property managers can take a lot of time. We understand that staying trendy while trying to manage your property can keep your hands full.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 9, 2018
Banners for Apartments
How To Design Apartment Leasing Banners and Brochures

Reading Time: 14 minutes In the world of apartment leasing, printed materials are the silent yet persuasive salespeople who work around the clock.  Sometimes they are the first point of contact between a property and potential tenants. Their role is critical in making a lasting impression that can tip the scales from just another option to someone’s chosen home. We want to help guide property managers and owners in crafting leasing materials that don’t just catch the eye but also speak directly to the hearts and minds of their audience. We want to show you how your print materials can turn leads into leases. ... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 18, 2018