PPC Advertising for Apartments
What is PPC and why you need it!

Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 10, 2018
Virtual Tours for Buildings Not Built Yet
3D Tours for Lease-Ups: Showcasing Apartments Before They’re Built with Virtual Tours!

Reading Time: 9 minutes We all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why? Because they’re effective! They not only boost leads but also keep users on your page longer, enhancing conversions by up to 80%! But what if your building is still a work in progress? Can you still offer an engaging virtual tour? Absolutely! In this detailed guide, we’ll discuss how you can craft an enticing 3D tour even before your building is complete, and we’ll delve into why providing virtual tours during the construction phase is a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 2, 2018
Apartment Floor Plans for Beginner's
Beginner’s Guide to Apartment Floor Plans for Websites

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each comes with its own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | June 21, 2018
Apartment marketing ideas for summer
Summer Marketing Ideas for Apartments

Reading Time: 9 minutes Discover the art of summer apartment leasing and why it is so popular for renters! It’s no secret that summer is the time when most people will relocate to their new home. Most moves happen during the warmer months, for various reasons. Learn why renters flock to moving in the summer as well as which marketing strategies to use to target this specific audience. As the days get longer, the weather becomes warmer, and the real estate and multifamily markets begin to rise. Why Is Summer Popular For Leasing? Ideal Weather for Moving The most common reason for wanting to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 15, 2018
The Difference of Apartment Professional Photography
6 Reasons Professional Apartment Photography is Worth It!

Reading Time: 4 minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. When it comes to multifamily advertising, photography is a necessity. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 9, 2018
Virtual Tours for Apartments with Street Views
Apartment Guide to Matterport Virtual Tours

Reading Time: 3 minutes Virtually tour the outside and inside of your apartment at the same time!  When your next renters are looking for apartments, chances are they’re using a search engine. As they search, up pops Google Street View, an extremely helpful tool in understanding the neighborhood and surrounding areas, but of no help showing what the inside of the apartment looks like. In comes Matterport virtual tours, which show you the inside of the apartment, giving you a complete and immersive tour of the apartment, straight from your computer. Until now, there has been no way to have your cake and eat it too,... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 2, 2018
Innovative Apartment Marketing Ideas for Spring

Reading Time: 8 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing campaigns could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. To make the most of the spring apartment market, consider offering seasonal discounts or promotions to attract more residents. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring and summer, more people are inclined to move since the weather is... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 11, 2018
Apartment blog tips
Blogging Tips for Apartment Websites

Reading Time: 8 minutes Starting a blog for your apartment website is a smart move, as recent research shows that businesses with blogs receive 67% more leads. This can boost your visibility and attract potential renters. The truth is, that creating quality blog content can be challenging. Writing a post that is informative, engaging, and relevant takes a lot of effort and time. However, there are many benefits to an apartment blog and they’re worth the investment. The tips in this article will not only help you create blog content but also connect with your audience. By understanding what your potential renters are interested... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 30, 2018
Move in gift ideas
Simple Move-In Gifts for Apartment Renters

Reading Time: 7 minutes Moving into a new apartment is a big life change for any resident! Take the time to ensure that your residents feel welcome and involved in their community right from the start. Simple move-in gifts are a nice gesture that starts off their time living on your property. These gifts don’t have to be extravagant and you can dedicate a small part of your apartment marketing budget. Positive resident efforts will help you avoid more resident turnover and result in greater satisfaction. The Value of Resident Interaction  Any property can implement resident communication and interaction to improve the experience of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | March 26, 2018
Beginner's guide to apartment digital marketing
Beginner’s Guide to Apartment Marketing

Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 1, 2018