The Market Apartments Blog : Market Apartments

Reading Time: 2 minutes You’re probably looking to boost your marketing game for your apartment community! One of the easiest ways you can do accomplish this is by utilizing a virtual tour of your apartment! So what are virtual tours? What are Virtual Tours for Apartments? A Virtual tour is a convenient, and innovative way for potential residents to “tour” your property through their computer, tablet, or phone! Just like Google Street View allows someone to view the outside of a building to better understand the surrounding area, a virtual tour allows prospects to experience the interior of the property without ever leaving the comfort... View Article

Apartment Marketing Specialist: Market Apartments

by Market Apartments | December 5, 2017

Fall Marketing Tips for Apartments

Reading Time: 14 minutes The end of summer is approaching, and it’s time to look at fall marketing tips for apartments! It’s important to remember that each time of the year calls for a different approach, and you can optimize your methods based on the season. Not to mention, the slower season for multifamily properties is quickly upon us, and your property needs to be prepared. Fall is a popular time for people to move, especially college students, recent graduates, and families. Many leases tend to end during the summer months, which leads to a surge in demand for new housing options in the... View Article

Apartment Marketing Specialist: Isabella Housel

by Isabella Housel | October 30, 2017

Ultimate guide to Trick-or-Treating in apartments

Ultimate Guide to Apartment Trick or Treating

Reading Time: 6 minutes Ah, the joys of trick or treating: delicious candy, jump scares, cards, and decorations. But wait! Isn’t that only for people in houses? What if you live in an apartment complex? If you have a fair amount of kids in your apartment complex, follow our ultimate guide to make your apartment community trick-or-treat friendly, and a big hit with the costumed kiddos! Apartment trick-or-treating doesn’t have to be spooky or strange, and can be much more fun than going to houses! Let me guide you step-by-step through the ultimate Halloween guide to apartment trick-or-treating. Transforming an apartment complex into a... View Article

by Isabella Housel | October 24, 2017

Best Apps For Managing Roommate Expenses

Reading Time: 7 minutes Sharing rent with a roommate lowers costs but requires financial coordination. You’ll need to share costs like rent, utilities, groceries, and even household chores. Keeping track of all these shared responsibilities can sometimes cause stress. On the positive side, living with a roommate allows you to split expenses, making it easier to afford a better place and save money. However, if your roommates don’t pay their share on time it can lead to tension or financial strain. Technology simplifies shared living and there are apps to help split rent and track expenses. In this blog, we’ll look at the best... View Article

by Isabella Housel | October 19, 2017

The Difference Between Normal “Wear and Tear” and Excessive Damage

Reading Time: 6 minutes Perhaps you’re a resident hoping to get your full security deposit, or an apartment manager wanting to know whether or not you should charge a tenant for damage. Either way, you’re probably currently asking yourself, what is normal “wear and tear” and what’s coming out of the security deposit? As an apartment manager, sometimes you have to ask yourself tough questions. For instance, when there’s something wrong, in your neighborhood apartment community, who are you gonna call?? Perhaps your plumber or electrician or handy brother-in-law. That’s an easy question. Maybe the better question is, who’s going to pay for it? ... View Article

by Market Apartments | October 18, 2017

Logo Design and Brand Identity For Apartments

Reading Time: 10 minutes Apartment logo design matters because it serves as the visual representation and foundation of a property’s identity. A well-crafted logo instantly communicates an apartment’s personality, values. It also helps differentiate a community from its competitors, making it memorable and recognizable. A professionally designed logo enhances a brand’s credibility, professionalism, and trustworthiness, establishing a positive impression among future renters. A visually appealing and cohesive logo creates consistency across various marketing channels, fostering brand recognition and recall. Moreover, a thoughtfully designed logo can evoke emotions, forge a connection with consumers, and ultimately influence their purchasing decisions. Logo designs matter as it plays... View Article

by Isabella Housel | October 16, 2017

Multifamily Property Management Best Practices for Real Estate Owners

Reading Time: 8 minutes All multifamily real estate owners need to know and understand how to have the best property management! The property management you choose to move forward with will significantly impact your resident satisfaction, property value, and much more. There are numerous ways that the right property management company and strategy can propel your community to unprecedented growth. In contrast, property management mistakes can lead to poor reviews, unhappy residents, and a lower property value. Learn how you can determine what is effective management and as a property owner, discover what needs to happen to have successful management. Effective property management ensures... View Article

by Isabella Housel | October 12, 2017

How To Throw A Resident Renewal Party

Reading Time: 8 minutes A resident renewal party is a great way to bring your community together, show your appreciation for your residents, and make the renewal process more exciting. As your residents get ready to renew their leases, why not make this routine decision something fun and memorable? Oftentimes renewals can be associated with feelings of stress and confusion. Many properties make the mistake of not getting their prospects excited for another year of living in their community. A renewal party is the perfect way to keep your residents engaged and excited about the renewal process. Not only will it help keep tenants,... View Article

by Isabella Housel | October 4, 2017

How to Market Apartments to Millennials and Keep Them Residents

Reading Time: 10 minutes It’s well established that Millennials, defined by Pew Research as those born between 1981 and 1996, now make up the largest segment of renters in the U.S. They have surpassed both Gen X and Baby Boomers. According to data from the National Multifamily Housing Council (NMHC), Millennials account for over 50% of current apartment rental applications in urban markets. This generational change creates major challenges and opportunities for property managers. Instead of relying on broad marketing, success now depends on targeting renters more precisely through behavioral data. For example, real estate technology firms like Funnel and PERQ use predictive leasing... View Article

by Isabella Housel | September 29, 2017

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