social media ideas for property managers
Top 10 Social Media Ideas For Property Management Companies

Reading Time: 7 minutes It’s easy to feel in a rut with social media ideas for property management! Often property management companies have a professional audience that they need to entertain and educate. The goal of any property management social media account should be to increase your overall traffic. With an increase in traffic, you can acquire more properties as well as elevate your ROI. The majority of property management companies have someone in-house who takes care of their apartment’s social media. Marketing as property management can have a lot of possible avenues and strategies to try, but social media is a key component... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2022
Increase Leads And Occupancy
20 Ways To Find Apartment Leads And Increase Occupancy Rates

Reading Time: 9 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Make the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 28, 2022
Best Sites to List apartments
The Best Sites To List Apartments For Rent

Reading Time: 4 minutes Finding the best sites to list your apartments can be challenging and confusing! With so many websites out there, it isn’t easy to know exactly which apartment listing site will bring you the most success. Extensive Internet Listing Services often attract renters as they showcase a variety of options with minimal scrolling. Plus, if your prospects don’t know precisely what they’re looking for, it can help them narrow it down. However, apartment listings can be expensive, and you don’t want to overpay and not receive any leads or leases in return. A few listing websites may charge a minor monthly... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 21, 2022
Apartment Websites
How Much Does It Cost To Build Apartment Websites

Reading Time: 4 minutes The cost of apartment websites can vary based on how advanced and customized you want your website to be. Many new multifamily communities may also be interested in a beginner website like a landing page. Affordable apartment websites range from $125-$250 and beyond. This cost could increase if you need additional assets or further personalization.  An apartment website can be catered to your community and the search engines. While some apartments may be looking for something more unique and high-end, there may be new communities that want more simplicity. When a website brings in more traffic and also helps you... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 14, 2022
Property Management Content Ideas
13 Easy Property Management Content Ideas

Reading Time: 5 minutes Are you worried you don’t have enough property management content ideas for your marketing? Various content ideas will be helpful for several purposes, including your website, social media, and blog. It’s essential to continually brainstorm ideas on what can separate your property management company from all of the rest. With a strong group of content ideas, you can regularly disperse content that will help your online ranking and overall traffic. The marketing world has moved to a content-first approach, so it’s crucial to stay on trend. However, constantly coming up with content ideas can be stressful and time-consuming. The last... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 24, 2022
Property Management Marketing
9 Essential Strategies For Property Management Marketing

Reading Time: 9 minutes Develop property management marketing strategies that work and create a plan you can implement across the board. As a property management company, you often have the daunting task of keeping owners informed, generating more interest, as well as proving that you’re the best option for any property. Today’s marketing goes beyond branding, leads, and sales. It serves as the basis for a successful property management business. It can give your company’s various facets new life. If you run a new property management company in a rural city, you’ve probably noticed the potential for expansion there and in the surrounding areas.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 10, 2022
resident events for apartments
15 Easy Budget Friendly Resident Events For Apartments

Reading Time: 8 minutes Are you struggling to find easy and affordable resident events for apartments? The current economy has brought communities many unknowns in the last few months. Apartments need to find ways to save money and increase their ROI. Studies suggest that every dollar spent on community events can save property managers up to $6 in turnover costs because resident retention is so important. Many properties mistake cutting down how they connect with their residents when trying to save. Resident events especially surrounding their lease renewal are incredibly effective. Resident events for apartments are organized activities or gatherings designed to foster a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 27, 2022
ultimate guide to apartments ppc and seo
The Ultimate Guide To PPC And SEO For Apartments

Reading Time: 4 minutes Uncover the growth waiting for your property when you combine PPC and SEO for apartment websites and build out your online visibility. Learning the difference between SEO and PPC is essential to any multifamily marketing strategy. It’s easy to confuse them as the same thing and to not be exactly sure what they can bring to your community. To get the most out of your PPC and SEO efforts, you need to understand how the two work together. Both methods are the foundation of your apartment advertising goals and plans. It’s vital that you don’t entirely rely on only one... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 22, 2022
marketing that transforms your leasing
Search Engine Marketing Approach For Apartment Leasing

Reading Time: 10 minutes Prepare to take your apartment SEO to new heights. Although the internet might be overwhelming, search engines can help you limit your options. Many individuals are unaware of search engines’ influence. SEO stands for search engine optimization, and it refers to the probability of ranking high in search engine results for your related keywords. If you’re not familiar with the term “search engines,” it refers to websites that allow people to conduct online searches for certain topics. Among them are Google, Bing, and other search engines. The figures on how many individuals utilize these websites to solve their problems are... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 8, 2022
best ways to showcase amenities
The 10 Best Ways To Showcase Your Amenities To Future Residents

Reading Time: 5 minutes One of the best multifamily apartment marketing tips is to showcase your amenities better! With the rent prices continually rising, it’s more important than ever to help your residents see the value of your community. Many people who are looking for an apartment typically emphasize apartment-specific characteristics rather than neighborhood features. How you talk about and show your amenities can make all the difference. Many people are willing to increase their budget for rent if there are features that will enhance their lifestyle. Renters adore their pets, and the majority of apartment searches are for either pet-friendly neighborhoods or properties... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 11, 2022