Using Snapchat for Apartment Marketing
August 9, 2017 3:58 pm 5 Comments
So, you’re proficient on Facebook…
You have most of your residents follow you on Instagram. You tweet out resident events and special promos for your apartment on Twitter. You even keep a Pinterest board with all your resident event ideas! You’ve covered your bases on social media marketing, right?
Maybe not. If you’re not using Snapchat as part of your digital marketing campaign for your apartment, you could be losing out on a great opportunity to attract more leads. It probably doesn’t come as a surprise that 71% of Snapchat’s users fall in the 18 to 34 age range, but think about that as a huge advertising opportunity for a strong renter demographic. Not to mention, Snapchat users are enthusiastic about this type of media. A new study revealed that Snpachat gets a 4X higher engagement rate with viewers than compared to Instagram. In the age of social media, you have to move fast and adapt!
Does Snapchat work for apartment advertising?
Snapchat can be a helpful platform for renting apartment units. With the use of the platform’s multiple marketing options, such as sponsored lenses, filters, and Discover ad campaigns, marketers can engage and connect effectively with their target audience. Additionally, Snapchat has a sizable and active user base, especially among millennials and members of Generation Z, making it a beneficial platform for advertisers wanting to reach this demographic.
Snapchat is a social media app that lets you post content (images and video) that only lasts for 24 hours. After that, the content disappears into the internet abyss, never to be heard from again (or at least, not to be found on the app site again).
You can download the app on your mobile device for Android or iPhone, and set up a profile for free. More and more businesses are using Snapchat to garner excitement and interest in their products and events including the NBA, Fashion Week, and GrubHub. So, how can you use Snapchat for your apartment marketing? Check out our 3 tips below:
1. Snap Live Resident Events as they Happen
With Snapchat stories, you can post live events as they happen to your feed, and let your residents know about your event! Pool parties, BBQs, and book clubs are all great events to snap, letting your residents know they’re free to join in the fun! Snapchat users often get a sense of more genuine attachment than other forms of social media. They’ll appreciate being included!
You can also post resident appreciation pictures to your Snapchat, and post them to your story. You’ll reach more residents with convenience and ease!
For more cute resident retention ideas, check out our pinterest!
2. Take Advantage of the 24-Hour Window
The 24-hour story option on Snapchat is intended to motivate users to post more regularly. The theory behind this is that if users know their work will only be accessible for a brief period of time, they will share it more spontaneously and personally.
Because Snapchat stories only last 24 hours, it’s a great opportunity to highlight promos or specials that won’t last long. Perhaps you’re running a limited deal on move-in specials. Post it to your Snapchat story! Contests and drawings also work for Snapchat. Plus, you won’t have to worry about potential residents seeing the ad too late.
3. Post Apartment Tour Videos
Overall, even though Snapchat might not be the first social media channel that comes to mind when thinking about property management, it can be a useful tool for connecting with prospective tenants, enhancing interactions with current residents, and building a stronger sense of community.
Video accounts for nearly 74% of all web traffic. Considering that most renters find their apartments online, they’re expecting apartment websites to have video in some form–3D virtual tours, montages of the amenities, etc. Why not use Snapchat to show off new renovations or give a tour of an apartment? With only 10 second increments, you can give your residents a taste of what’s to come and leave them wanting more!
4. Encourage Residents to Use Snapchat Too!
Encourage your residents to follow you on Snapchat, as well as post their own stories about your apartment property! The stories they post are free advertising that could reach a lot of people!
Of course, one of the easiest ways to use social media for marketing is to let someone else do it for you! Visit marketapts.com for more information on web design, social media campaigns, digital marketing, and more!
Follow MarketApts on TikTok for more property management tips and free marketing advice.
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Categorised in: Apartment Marketing
This post was written by Market Apartments
5 Comments
This is a pretty timely post as my property manager just asked me about snap chat last week. I think it’s a great idea to take advantage of social media marketing, but do you worry about the longevity of a snap chat post, or do you use it mostly for community building rather than marketing to potential leads?
Hi Chris!
Great question. We would suggest using Snapchat for its strengths–the short amount of time it plays–and rely on Instagram or Facebook for longer videos and pictures. Snapchat can be a great community building tool for present residents, when advertising events. For acquiring leads, Snapchat’s Stories feature might be prove helpful for you (https://support.snapchat.com/en-US/article/post-story). Stories can be viewed for an unlimited amount of time, for 24 hours, allowing new users to access your material for a longer period of time.
Good luck and let us know how it goes!
Market Apartments
Thanks for the tip Danielle! I’m a novice when it comes to snapchat, so I’ll have to dig into the stories feature and give it a shot.
Thanks again!